Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne (English, Paperback) (англ)

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and serve as Codirectors of the INSEAD Blue Ocean Strategy Institute. They have coauthored several international bestsellers, including Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs—a USA Today bestseller; Blue Ocean Strategy, which has sold over 4 million copies worldwide and is regarded as one of the most influential strategy books of all time; and Blue Ocean Shift, a #1 Wall Street Journal and New York Times bestseller.

Blue Ocean Strategy has been translated into a record-breaking 49 languages and has become a bestseller on five continents. In 2023, to mark its centennial, Harvard Business Review recognized Kim and Mauborgne as two of its four most influential authors for their groundbreaking contributions to management thinking. Earlier, in 2019, Thinkers50 named them the world’s most influential management thinkers. They are also the founders of the Blue Ocean Global Network.